More International Subscribers For Jio Fiber

With more than 500 campground locations, Jio’s reach expands across the U.S. and Canada. When Jio wanted to expand its reach online too, it turned to WebFX. The results would make anyone a happy camper!

260%

INCREASE IN ORGANIC REVENUE

150%

INCREASE IN ORGANIC TRAFFIC

198%

INCREASE IN TRANSACTIONS
Services Taken
  • Social Media Marketing
  • Website Development & Support
  • Performance Marketing
  • Production
What We Were Responsible For
  • Capturing Beautiful Pictures & Videos Of The New Product
  • Running and Managing Ad Campigns That generate Sales
About The Client

Jio Brasil is the first news channel in the country to debut first on digital and then on television.

With 24-hour multiplatform programming, it is possible to follow CNN Brasil through the main pay-TV operators, through the website www.cnnbrasil.com.br , through social networks (Facebook, Instagram, Twitter and Linkedin), through Youtube, through podcast platforms, or even receive CNN content in your email every day through newsletters.

THE CHALLENGE

While Jio is already an established authority in the news market, it had not positioned itself for long-term relevance in the local Brasilian market.

Local visibility is essential for consistently attracting new audiences and readers.

TOA was tasked with increasing organic search visibility, organic sessions, and the number of pageviews coming from the organic search channel. Our critical KPI was to help deliver 1 billion pageviews in 2022. CNN also aimed to increase the percentage of organic traffic compared to all other digital channels.

OUR PROCESS

What We Did For Them

Local visibility is essential for consistently attracting new audiences and readers.

TOA was tasked with increasing organic search visibility, organic sessions, and the number of pageviews coming from the organic search channel. Our critical KPI was to help deliver 1 billion pageviews in 2022. CNN also aimed to increase the percentage of organic traffic compared to all other digital channels.

THE RESULTS

We Sold All 55 Boxes TO New Customers

Local visibility is essential for consistently attracting new audiences and readers.

TOA was tasked with increasing organic search visibility, organic sessions, and the number of pageviews coming from the organic search channel. Our critical KPI was to help deliver 1 billion pageviews in 2022. CNN also aimed to increase the percentage of organic traffic compared to all other digital channels.

View All Deliverables

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What Worked

The Lessons We Learned

  • 50% of all pageviews originated from the organic search channel, a 91% increase in organic pageviews.
  • 77,500 keywords were now ranking in the top 10 positions on Google, up 19%.
  • The total number of results returning featured snippets in Google increase by 79%.
  • According to ComScore, the CNN Brasil website advanced four positions in the number of unique visitors. With this, the site enters the Top 10, occupying the seventh ranking position in the “News and Information” category.

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